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Our thoughts about all things related to strategic education programs.
Rethinking the “Trained Customer”: A Modern Approach to Customer Education
The term "trained customer" stems from a traditional on-the-job training approach where employees are expected to perform specific functions accurately. This concept originated from the binary distinction of trained versus untrained in contexts. However, in the modern customer interaction landscape, the idea of a "trained customer" is a myth as customer behavior has become nuanced and spans a spectrum of competencies rather than a binary distinction.
How to Choose Optimal Content and Delivery Formats for Customer Education Programs
With so many different options for developing and delivering content, how can you determine the best approach for your customer education programs that will provide a positive ROI? Let’s dive in to find out.
6 Places Education Shows up in a Technology Company
The word ‘education’ carries a heavy context, as it’s commonly used in reference to formal schooling. Yet the practice of education can be highly valuable outside of the academic classroom. Education is unique, and when leveraged as a unique discipline, it can contribute to a business’ success in quite a variety of ways.
How to train your customers and partners using adaptive learning experiences
Personalized learning is an effective approach to tailoring learning experiences to the level and abilities of each of your learners. It has powerful implications for large-scale enterprise learning programs like customer academies, partner training, and product education. Yet, it’s underutilized in these areas. This article dives into the requirements necessary to make adaptive learning technology work for you, including tips on leveraging frameworks for adaptable content structure.
Why Is Customer Education Important? Building an Effective Customer Education Strategy
Educating your market early through a strong customer education strategy can be a game-changer, enabling you to build trust with a large target audience and gain a competitive advantage. In this article, we’ll explore why customer education is important, the benefits of educating your customers before they become customers, and how to implement a strategic approach that delivers real results.
Can GenAl Completely Revolutionize Customer Education?
Recent advancements with GenAI unlock an entirely new dimension of adult learning. One where we not only offer personal recommendations, but also create new content that is relevant, timely, and meaningful to the individual.
What’s in a Team? : A breakdown of roles and reporting structures for customer education teams
Maybe you’re an executive who realizes it’s time to bring on a dedicated education and training team, or maybe you’re an education lead who’s been assigned the task of building your own team. In any case, you may wonder where to start. This article provides an overview of common roles and commons structures to get you moving forward.
Why Good Instructional Design Yields Higher ROI
Instructional design as a process is essential to seeing high ROI from your education program. This article dives into two ID models that directly help prove education’s value.
4 Ways Awarding Certifications Can Drive Revenue for your Business
Awarding product certifications have become quite a popular and effective way of driving revenue and growth from prospects, partners, and customers.
When Content Collides: Content Marketing and Customer Education Can Be a Powerful Duo
When content marketing focuses on building trust, driving loyalty, and proving value with content delivered throughout the sales cycle, customer education can complement it well by building an informed and educated customer-base.