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Our thoughts about all things related to strategic education programs.
What Is Enterprise Education Architecture, and Does Your Business Need It?
Enterprise Education Architecture is a strategic framework for designing customer education as a unified system rather than a collection of disconnected initiatives. By aligning onboarding, documentation, certifications, and learning pathways with business outcomes, organizations can improve product adoption, increase retention, and drive long-term growth.
Elevating Customer Education: From Reactive Implementation Checkboxes to Proactive Lifelong Partners
Most teams treat customer education like a series of implementation checkboxes, but that reactive approach leaves customers overwhelmed and teams stuck in support mode. In this CEx guest article, Jenn Tisdale shares why proactive, curiosity-driven education creates stronger adoption, smoother renewals, and more confident users. If you're ready to rethink how education shows up across the entire customer lifecycle, this piece is a great place to start.
In So Many Words: What Does “Customer Education” Really Mean?
“Customer education” gets used as a catch-all, but words matter. In this post, we unpack the real differences between education, training, enablement, and learning and why aligning on the right terms impacts budgets, ownership, and outcomes.
Building Stronger Education Programs with Competency Frameworks
Getting started with a competency framework can feel complex, but the benefits are clear. As Echtus CEO Vicky Kennedy shared in our recent webinar, a well-structured framework defines the knowledge, skills, and behaviors needed for success in any role. It acts as a blueprint for growth, helping you measure proficiency, close skill gaps, and design scalable training programs. By aligning learning with real-world outcomes, competency frameworks drive both employee development and customer success.
How to Build a Customer Education Program in 90 Days with a Minimum Viable Academy
Too many customer education programs stall before they ever launch waiting for the perfect platform, flawless content, and complete stakeholder buy-in. A Minimum Viable Academy (MVA) changes that. By focusing on high-impact objectives and launching in just 90 days, you can prove value quickly, reduce onboarding time, and build momentum with your customer education program without a massive budget. This blog shows you exactly how to scope, build, and launch an MVA that delivers measurable results fast.
Myth-Busting: Should You Outsource Your Customer Education?
Think outsourcing your customer education won’t work? Think again! The truth is, partnering with experienced instructional designers and education consultants can help you launch high-quality programs faster, free up your internal teams, and deliver better learning outcomes. In this post, we bust the top myths about outsourcing customer education and show how the right partner can drive product adoption, reduce churn, and improve customer loyalty without sacrificing quality or control.
"Making a List, Checking it Twice" An EOY Checklist for Customer Education Program Managers
Closing out the year with a solid plan is essential for customer education leads and program managers. This post provides a practical end-of-year checklist, helping managers wrap up key tasks like auditing course content, reviewing engagement and performance metrics, gathering stakeholder feedback, and setting preliminary goals to improve your customer education program for the coming year.
Top Features to Look for in a Customer Education Platform
Looking for the best customer education platform to elevate your training programs? A well-designed customer education solution ensures seamless learning experiences, high engagement, and measurable business impact. In this guide, we break down the top features every customer education platform should have, from user-friendly interfaces and content management tools to AI assistants, gamification, and scalability helping you choose the right software to build a successful customer education program.
Why Program Managers Are a Critical Customer Education Role
Program managers play a critical role in aligning customer education initiatives with business goals, driving measurable outcomes, and ensuring strategic success. Learn how investing in skilled program managers can transform your educational programs and propel your organization forward.
Are you Ready for an LMS?
Is your company ready for a learning platform? Before diving into this significant investment, consider these crucial steps to ensure you're maximizing the potential of a learning platform. From crafting a program strategy to honing in on audience segments and personas, this checklist will guide you through the essential preparations needed for a successful LMS implementation. Don't get lost in the features; get prepared with a strategic approach!
Mastering Customer Education: How to Build a Holistic Customer Education Strategy
Discover why education strategy is the missing piece in your business puzzle. Uncover the dimensions of a holistic approach and learn how to align your content, delivery, audience, measurement, and communications strategies for maximum impact. From mapping existing programs to avoiding common pitfalls, elevate your education initiatives to drive business success.
Gamification in Customer Education: A Strategic Approach to Engagement and Success
Discover how advanced gamification is revolutionizing customer education, transforming traditional engagement tactics into strategic tools for driving revenue and fostering true learning.
How to train your customers and partners using adaptive learning experiences
Personalized learning is an effective approach to tailoring learning experiences to the level and abilities of each of your learners. It has powerful implications for large-scale enterprise learning programs like customer academies, partner training, and product education. Yet, it’s underutilized in these areas. This article dives into the requirements necessary to make adaptive learning technology work for you, including tips on leveraging frameworks for adaptable content structure.