Educate Your Market,

Before your Competition Does.

We help innovative technology businesses use education to reach growth and retention goals.

echt \ekt\ - adj: genuine; real; authentic

Stop Losing Money

If you’re not using education to reduce customer churn, speed up time-to-value, and increase growth, you’re leaving money on the table. Or worse, you’re one of the many businesses spending over $1 million annually on educational initiatives without seeing clear evidence of impact.

Fortunately, we can change that.

How We Help

Echtus is the go-to partner for innovative businesses who are ready to get more from their product-centric education programs like customer education, channel partner training, and sales enablement.

Our aim is to empower companies to use education strategically and effectively to drive real business results. We do this via consulting services and customized training programs.

  • After mergers, acquisitions, and reorgs, there are likely many product-centric education initiatives across your company, owned by a variety of teams across departments. We take a unique collaborative approach to bringing teams into alignment, creating a holistic vision and strategy for a company-wide approach to educating your market.

  • Many product-centric education initiatives start small. When it’s time to expand scope and scale content, the options can be overwhelming. We partner with team leads to design a measurable strategy that targets business outcomes and scales at the speed of the business.

  • To see a full picture of your program’s performance and impact on the business, you’ll need to implement a measurement framework that connects the right leading performance metrics to lagging business impact metrics. We help you move beyond loose correlations to tell a compelling ROI story.

  • We deliver bespoke live training for product-centric education teams, adjacent teams that support education, executives interested in expanding their market education, and new hires coming from other disciplines. Training can be delivered virtually or in-person.

Our Clients

education strategy

Any innovative business needs to think about how they educate their entire market - partners, prospects, customers, employees - on their proprietary products and solutions. This includes all product-centric education initiatives like customer education, channel partner training, sales enablement, and education-based marketing.

A comprehensive, holistic education strategy ensures all teams are on the same page, resources are used efficiently, learning experiences are seamless, and programs are positioned for maximum impact.

After years of working with businesses to define, align, and scale their education programs, we’ve highlighted six necessary dimensions to a successful, scalable education strategy.

What is Education Strategy?

Our Approach

With our proprietary strategic framework, we bring full visibility to the performance of your product-centric education programs, allowing you to make informed decisions around future investment and growth. We employ the framework from day 1 to establish goals, leading and lagging success metrics, curriculum alignment, and content objectives.

Our Story

For more than 12 years, Vicky Kennedy has been involved in developing and expanding education programs and teams for both SaaS startups and enterprises. She noticed a common struggle among these businesses: they found it tough to measure and actually see the business benefits of their educational efforts, especially when it came to training their customers, partners, and prospects.

With this insight, Vicky founded Echtus. The aim? To be the pioneer in assisting businesses in leveraging education effectively, using data to guide decisions. Echtus simplifies the complexities of education strategy, enabling companies to achieve tangible and lasting outcomes.

Echtus offers deep expertise in education strategy to technology companies looking to build, scale, or improve their product-centric education initiatives, such as customer training. Our services help both startups and enterprise businesses realize sustainable and powerful growth through education.