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Our thoughts about all things related to strategic education programs.
In So Many Words: What Does “Customer Education” Really Mean?
“Customer education” gets used as a catch-all, but words matter. In this post, we unpack the real differences between education, training, enablement, and learning and why aligning on the right terms impacts budgets, ownership, and outcomes.
Building Stronger Education Programs with Competency Frameworks
Getting started with a competency framework can feel complex, but the benefits are clear. As Echtus CEO Vicky Kennedy shared in our recent webinar, a well-structured framework defines the knowledge, skills, and behaviors needed for success in any role. It acts as a blueprint for growth, helping you measure proficiency, close skill gaps, and design scalable training programs. By aligning learning with real-world outcomes, competency frameworks drive both employee development and customer success.
How to Run Content Discovery Sprints to Improve Your Customer Education Program
You don’t need to start from scratch to build or improve your customer education program. A Content Discovery Sprint helps you uncover, evaluate, and repurpose this hidden content fast, so you can save time, align teams, and launch impactful customer education initiatives without reinventing the wheel.
Seven Dimensions of Education Strategy that Smart Companies Prioritize
Does your organization have a clear education strategy to teach customers about your products, solutions, and industry practices? A well-defined education strategy ensures that your programs are aligned with business goals while delivering meaningful learning experiences. Whether you’re designing onboarding programs, certifications, or partner training, implementing effective customer education strategies can build trust, improve engagement, and maximize ROI. In this article, we explore how organizations can develop and execute mature education strategies using a structured framework to drive measurable results.
How to Budget, Plan, and Build a Winning Customer Education Strategy
Launching a structured customer education program can be daunting for growing software companies. This guide breaks down the essential costs, from hiring key roles like Directors of Customer Education and Instructional Designers to choosing the right technology.
Why Program Managers Are a Critical Customer Education Role
Program managers play a critical role in aligning customer education initiatives with business goals, driving measurable outcomes, and ensuring strategic success. Learn how investing in skilled program managers can transform your educational programs and propel your organization forward.
Customer Education Strategy: 3 Mistakes to Avoid and Best Practices for Success
What does it take to launch a customer education initiative from the ground up? Where should you start, and what pitfalls can you avoid? Here are three of the most common mistakes companies make when it comes to launching their first customer education platform.
5 Signs It’s Time to Refresh Your Customer Education Strategy
A proactive approach to refreshing your customer education strategy is essential for staying ahead in a dynamic business environment. Here are 5 signs it’s time to revisit your strategy.
How to Choose Optimal Content and Delivery Formats for Customer Education Programs
With so many different options for developing and delivering content, how can you determine the best approach for your customer education programs that will provide a positive ROI? Let’s dive in to find out.
How to train your customers and partners using adaptive learning experiences
Personalized learning is an effective approach to tailoring learning experiences to the level and abilities of each of your learners. It has powerful implications for large-scale enterprise learning programs like customer academies, partner training, and product education. Yet, it’s underutilized in these areas. This article dives into the requirements necessary to make adaptive learning technology work for you, including tips on leveraging frameworks for adaptable content structure.
What’s in a Team? : A breakdown of roles and reporting structures for customer education teams
Maybe you’re an executive who realizes it’s time to bring on a dedicated education and training team, or maybe you’re an education lead who’s been assigned the task of building your own team. In any case, you may wonder where to start. This article provides an overview of common roles and commons structures to get you moving forward.