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Our thoughts about all things related to strategic education programs.
Customer Education Predictions for 2026: AI Delivery, Curriculum Strategy, and the LMS Market Shift
The customer education landscape is evolving, and the changes ahead are too significant to ignore. From the rise of AI-powered learning delivery to the growing demand for behavior-focused curriculum design and a long-overdue disruption in the LMS market, 2026 is shaping up to be a pivotal year. Here are the trends every education leader should be watching.
Introducing the Customer Education Competency Model™: A Strategic Guide for Growth
Explore the Customer Education Competency Model™, a research-backed customer education framework outlining seven key skill areas—Business, Strategic, Leadership, People, Process, Andragogical, and Technical. Designed to cover roles from CE associate to CE leader, this model provides clear proficiency statements to empower you and your team to grow.
How to Run Content Discovery Sprints to Improve Your Customer Education Program
You don’t need to start from scratch to build or improve your customer education program. A Content Discovery Sprint helps you uncover, evaluate, and repurpose this hidden content fast, so you can save time, align teams, and launch impactful customer education initiatives without reinventing the wheel.
Myth-Busting: Should You Outsource Your Customer Education?
Think outsourcing your customer education won’t work? Think again! The truth is, partnering with experienced instructional designers and education consultants can help you launch high-quality programs faster, free up your internal teams, and deliver better learning outcomes. In this post, we bust the top myths about outsourcing customer education and show how the right partner can drive product adoption, reduce churn, and improve customer loyalty without sacrificing quality or control.
Should Learning & Development Oversee Your Company’s Education Strategy?
Who should own your company’s customer education strategy? While it might seem like a natural fit for Learning & Development, the reality is more complex. Discover the key differences between learning and education strategies, and why finding the right home for customer education could be the strategic game-changer your business needs.
"Making a List, Checking it Twice" An EOY Checklist for Customer Education Program Managers
Closing out the year with a solid plan is essential for customer education leads and program managers. This post provides a practical end-of-year checklist, helping managers wrap up key tasks like auditing course content, reviewing engagement and performance metrics, gathering stakeholder feedback, and setting preliminary goals to improve your customer education program for the coming year.
Where Customer Education Should Fit in a Company Structure and Organizational Best Practices
Where should your customer education team sit within your organization? From customer success to marketing, the right placement can significantly impact business outcomes. Discover key strategies for designing an effective structure that maximizes ROI and drives cohesive learning experiences
Top Features to Look for in a Customer Education Platform
Looking for the best customer education platform to elevate your training programs? A well-designed customer education solution ensures seamless learning experiences, high engagement, and measurable business impact. In this guide, we break down the top features every customer education platform should have, from user-friendly interfaces and content management tools to AI assistants, gamification, and scalability helping you choose the right software to build a successful customer education program.
How to Budget, Plan, and Build a Winning Customer Education Strategy
Launching a structured customer education program can be daunting for growing software companies. This guide breaks down the essential costs, from hiring key roles like Directors of Customer Education and Instructional Designers to choosing the right technology.
Why Program Managers Are a Critical Customer Education Role
Program managers play a critical role in aligning customer education initiatives with business goals, driving measurable outcomes, and ensuring strategic success. Learn how investing in skilled program managers can transform your educational programs and propel your organization forward.
Are you Ready for an LMS?
Is your company ready for a learning platform? Before diving into this significant investment, consider these crucial steps to ensure you're maximizing the potential of a learning platform. From crafting a program strategy to honing in on audience segments and personas, this checklist will guide you through the essential preparations needed for a successful LMS implementation. Don't get lost in the features; get prepared with a strategic approach!
Hiring Your First Customer Education Leader: 5 Questions to Assess Customer Education Role Applicants
Interviewing your company’s first customer education leader can be daunting if you’re coming from a non-education background. Here are 5 questions to help you focus the interview on the right skills, each with green flags and red flags to watch out for.
What’s in a Team? : A breakdown of roles and reporting structures for customer education teams
Maybe you’re an executive who realizes it’s time to bring on a dedicated education and training team, or maybe you’re an education lead who’s been assigned the task of building your own team. In any case, you may wonder where to start. This article provides an overview of common roles and commons structures to get you moving forward.