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Our thoughts about all things related to strategic education programs.
Introducing the Customer Education Competency Model™: A Strategic Guide for Growth
Explore the Customer Education Competency Model™, a research-backed customer education framework outlining seven key skill areas—Business, Strategic, Leadership, People, Process, Andragogical, and Technical. Designed to cover roles from CE associate to CE leader, this model provides clear proficiency statements to empower you and your team to grow.
How to Run Content Discovery Sprints to Improve Your Customer Education Program
You don’t need to start from scratch to build or improve your customer education program. A Content Discovery Sprint helps you uncover, evaluate, and repurpose this hidden content fast, so you can save time, align teams, and launch impactful customer education initiatives without reinventing the wheel.
Should Learning & Development Oversee Your Company’s Education Strategy?
Who should own your company’s customer education strategy? While it might seem like a natural fit for Learning & Development, the reality is more complex. Discover the key differences between learning and education strategies, and why finding the right home for customer education could be the strategic game-changer your business needs.
Where Customer Education Should Fit in a Company Structure and Organizational Best Practices
Where should your customer education team sit within your organization? From customer success to marketing, the right placement can significantly impact business outcomes. Discover key strategies for designing an effective structure that maximizes ROI and drives cohesive learning experiences
How to Budget, Plan, and Build a Winning Customer Education Strategy
Launching a structured customer education program can be daunting for growing software companies. This guide breaks down the essential costs, from hiring key roles like Directors of Customer Education and Instructional Designers to choosing the right technology.
What’s in a Team? : A breakdown of roles and reporting structures for customer education teams
Maybe you’re an executive who realizes it’s time to bring on a dedicated education and training team, or maybe you’re an education lead who’s been assigned the task of building your own team. In any case, you may wonder where to start. This article provides an overview of common roles and commons structures to get you moving forward.