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Our thoughts about all things related to strategic education programs.
101 Strategic Ways to Use AI Agents in Customer Education
AI agents are quickly becoming the default way teams scale customer education. The challenge isn’t automation. It’s alignment. This guide explains what “agentic” customer education really means and outlines 101 strategic AI agent use cases across the Seven Dimensions of Customer Education Strategy, helping teams move from scattered automations to a system that drives adoption, retention, and measurable business outcomes.
Engaging (and Re-Engaging) Learners: How to Build Momentum Across Your Education Programs
Customer education only drives results when learners stay engaged. From onboarding moments to stalled progress and milestone wins, this guide breaks down practical, real-world ways to build momentum and re-engage learners throughout the entire education journey.
How to Launch a Customer Education Program Like a Product
Most customer education programs don’t fail because of the content, but because of the rollout. When you launch your program with the same intention, structure, and messaging as a product release, everything changes. This guide breaks down a practical, product-inspired framework to help you attract learners, drive adoption, and turn your education program into a strategic growth engine.
Elevating Customer Education: From Reactive Implementation Checkboxes to Proactive Lifelong Partners
Most teams treat customer education like a series of implementation checkboxes, but that reactive approach leaves customers overwhelmed and teams stuck in support mode. In this CEx guest article, Jenn Tisdale shares why proactive, curiosity-driven education creates stronger adoption, smoother renewals, and more confident users. If you're ready to rethink how education shows up across the entire customer lifecycle, this piece is a great place to start.
Why Is Customer Education Important? Building an Effective Customer Education Strategy
Educating your market early through a strong customer education strategy can be a game-changer, enabling you to build trust with a large target audience and gain a competitive advantage. In this article, we’ll explore why customer education is important, the benefits of educating your customers before they become customers, and how to implement a strategic approach that delivers real results.
When Content Collides: Content Marketing and Customer Education Can Be a Powerful Duo
When content marketing focuses on building trust, driving loyalty, and proving value with content delivered throughout the sales cycle, customer education can complement it well by building an informed and educated customer-base.