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Our thoughts about all things related to strategic education programs.

Seven Dimensions of Customer Education Strategy that Smart Companies Prioritize

Seven Dimensions of Customer Education Strategy that Smart Companies Prioritize

Does your organization have a clear customer education strategy to teach customers about your products, solutions, and industry practices? A well-defined customer education strategy ensures that your programs are aligned with business goals while delivering meaningful learning experiences. Whether you’re designing onboarding programs, certifications, or partner training, implementing effective customer education strategies can build trust, improve engagement, and maximize ROI. In this article, we explore how organizations can develop and execute mature customer education strategies using a structured framework to drive measurable results.

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"Making a List, Checking it Twice" An EOY Checklist for Customer Education Program Managers
Chris Baker Chris Baker

"Making a List, Checking it Twice" An EOY Checklist for Customer Education Program Managers

Closing out the year with a solid plan is essential for customer education leads and program managers. This post provides a practical end-of-year checklist, helping managers wrap up key tasks like auditing course content, reviewing engagement and performance metrics, gathering stakeholder feedback, and setting preliminary goals to improve your customer education program for the coming year.

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Where Customer Education Should Fit in a Company Structure and Organizational Best Practices
Customer Education, Leadership Vicky Kennedy Customer Education, Leadership Vicky Kennedy

Where Customer Education Should Fit in a Company Structure and Organizational Best Practices

Where should your customer education team sit within your organization? From customer success to marketing, the right placement can significantly impact business outcomes. Discover key strategies for designing an effective structure that maximizes ROI and drives cohesive learning experiences

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