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Our thoughts about all things related to strategic education programs.

Seven Dimensions of Customer Education Strategy that Smart Companies Prioritize
Does your organization have a clear customer education strategy to teach customers about your products, solutions, and industry practices? A well-defined customer education strategy ensures that your programs are aligned with business goals while delivering meaningful learning experiences. Whether you’re designing onboarding programs, certifications, or partner training, implementing effective customer education strategies can build trust, improve engagement, and maximize ROI. In this article, we explore how organizations can develop and execute mature customer education strategies using a structured framework to drive measurable results.

Should Learning & Development Oversee Your Company’s Education Strategy?
Who should own your company’s customer education strategy? While it might seem like a natural fit for Learning & Development, the reality is more complex. Discover the key differences between learning and education strategies, and why finding the right home for customer education could be the strategic game-changer your business needs.

Where Customer Education Should Fit in a Company Structure and Organizational Best Practices
Where should your customer education team sit within your organization? From customer success to marketing, the right placement can significantly impact business outcomes. Discover key strategies for designing an effective structure that maximizes ROI and drives cohesive learning experiences