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Our thoughts about all things related to strategic education programs.

Seven Dimensions of Customer Education Strategy that Smart Companies Prioritize
Does your organization have a clear customer education strategy to teach customers about your products, solutions, and industry practices? A well-defined customer education strategy ensures that your programs are aligned with business goals while delivering meaningful learning experiences. Whether you’re designing onboarding programs, certifications, or partner training, implementing effective customer education strategies can build trust, improve engagement, and maximize ROI. In this article, we explore how organizations can develop and execute mature customer education strategies using a structured framework to drive measurable results.

How to Choose Optimal Content and Delivery Formats for Customer Education Programs
With so many different options for developing and delivering content, how can you determine the best approach for your customer education programs that will provide a positive ROI? Let’s dive in to find out.

6 Places Education Shows up in a Technology Company
The word ‘education’ carries a heavy context, as it’s commonly used in reference to formal schooling. Yet the practice of education can be highly valuable outside of the academic classroom. Education is unique, and when leveraged as a unique discipline, it can contribute to a business’ success in quite a variety of ways.

What’s in a Team? : A breakdown of roles and reporting structures for customer education teams
Maybe you’re an executive who realizes it’s time to bring on a dedicated education and training team, or maybe you’re an education lead who’s been assigned the task of building your own team. In any case, you may wonder where to start. This article provides an overview of common roles and commons structures to get you moving forward.